Certified Facility Manager (CFM) Practice Exam

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Prepare for the Certified Facility Manager (CFM) Exam. Review vital concepts with multiple choice questions, detailed explanations, and smart study materials. Access your path to certification success!

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What is the best action for a hotel general manager considering a "green" linen program?

Implement the program without guest feedback.
Hire a marketing firm to survey guest preferences.
Change the linen daily to ensure comfort.
Conduct a staff training on sustainability.

The correct answer is: Hire a marketing firm to survey guest preferences.

Choosing to hire a marketing firm to survey guest preferences is the best action for a hotel general manager considering a "green" linen program because it prioritizes understanding guest opinions and preferences on sustainability initiatives. By gathering feedback directly from guests, the manager can determine their values and willingness to engage with environmentally friendly practices, which can lead to better guest satisfaction and loyalty. This choice demonstrates a commitment to not only sustainability but also to aligning the hotel’s operations with the expectations and desires of its clientele. Guest feedback can reveal valuable insights that can inform how the linen program is designed and implemented, making it more effective and appreciated by those who stay at the hotel. Considering other options, implementing the program without guest feedback may lead to resistance or dissatisfaction if guests prefer a different approach. Changing the linen daily ensures comfort but contradicts the principles of a green initiative designed to reduce environmental impact, like minimizing unnecessary laundry. Conducting staff training on sustainability is important, but it doesn't directly address guest concerns or preferences, which are crucial for the success of a guest-facing program.